An Overlooked Economic Giant

The Active Outdoor Recreation Economy is big business. It ranks alongside and even dwarfs other major economic sectors in the U.S., such as telecommunications, hospitals and motion pictures and videos.

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Who Drives the Recreation Economy

The Active Outdoor Recreation Economy begins with millions of Americans who come from all works of life ad geographical regions across the country. More that three out of ever four Americans engage in healthy outdoor activities, ranging from bird watching to ice climbing, hiking to bass fishing. When Americans get out and participate in these activities, they are just having fun and staying fit, they're also pumping billions of dollars into the economy.