Outside Hub Fishing Facts
Did You Know...?
Our audience is 2 times more likely to have gone fishing in the last 6 months.
Our audience is 3.5 times more likely to have gone on a fishing vacation in the last 12 months.
*Source: comScore, PlanMetrix Site Audience Profile A18+, June 2010
We surveyed our Fishing channel audience in 2010, and Outside Hub has some of the most dedicated and active anglers online!
96% participate in fishing activities
77% prefer to fish on an open lake
57% prefer to fish within the State they live in
84% fish for Bass
In season, 33% of respondents go fishing 3x/week
Visitors to Outside Hub are also active consumers! In the next 6 months,
86% of respondents are likely to purchase Freshwater Lures
72% of respondents are likely to purchase a Freshwater Rod
67% of respondents are likely to purchase Sunglasses
66% of respondents are likely to purchase Sunscreen
65% of respondents are likely to purchase a Baitcasting Reel