Definition of a Page Floating Ad
A floating ad, is a type of rich media ad that appears uninitiated, superimposed over a user-requested page, and disappears or becomes unobtrusive after a specific time period (typically 5-30 seconds). The most basic floating ads simply appear over the web page, either full screen or in a smaller rectangular window. More sophisticated versions can come in any shape or size and include sound, animation and interactive components.
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Floating ads grab the viewer's attention and tend to be more interesting to view than other formats. According to a HowStuffWorks article about web advertising, a floating ad generates a click-through rate of about 30 clicks per thousand impressions. Floating ads are thought to be memorable and have a greater branding effect.
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