Display Ads Work
Brand Web site
Visits to brand Web sites increase 46 percent during the four weeks following a user’s first exposure to a display ad1
Consumer Purchase Decisions
Over 60 percent of web users noticed a Web ad and later visited the advertised website or checked the product in a physical store2
Advertiser trademark searches
There is a 38 percent lift in searches involving an advertiser’s branded terms during the four weeks following the initial display ad exposure1
Retail sales
- There is a 27 percent lift in online sales and a 17 percent lift in offline sales after first exposure to a display ad1
- For every $1 of online sales the Internet influenced $3.45 of physical retail store sales3
1comScore, 11/08
2DoubleClick, 11/06
3eMarketer 10/08
728x90 Leaderboard Ad
The leaderboard ad has a standard size of 728 pixels wide by 90 pixels tall (728x90). Compare this to its predecessor, the banner ad, which is 468 pixels wide by 60 pixels tall (468x60).
Click below for an example of a 728x90 banner:
160x600 Skyscraper Ad
The standard skyscraper is 160 pixels wide by 600 pixels tall (160x600). With standards in place, wide skyscraper ads have become more common in advertising networks.
Click below for an example of a 160x600 banner:
300x250 Box Ad
The box ad, or sometimes referred to as the medium rectangle, is 300 pixels wide by 250 pixels tall (300x250). Video ads are often served through a 300x250 unit. The 300x250 Box Ad is becoming the best performing ad unit on many publisher sites.
Click below for an example of a 300x250 banner:
For creative specifications click HERE
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